More TMN commercials with Diogo on the way!

(image courtesy of meiosepublicidade.pt)

Good news!  It looks like we'll be seeing quite a bit more of Diogo and friends in future TMN commercials this summer!  According to the Portuguese publication "Meios e Publicidade" ("Media and Advertising") the first commercial that debuted yesterday was just the beginning. The article says the TMN campaign, whose slogan is "there are things you'll want to tell everyone," stars "Diogo Morgado as 'Diogo,' a nostalgic, modern bar owner of Malhão Beach Bar, who returns this summer to the beach and decides to invite his old friends, adults now, to return to the beach of their childhood and rebuild the bar that gave them so many summer memories.” 

(image courtesy of Marketeer.pt)

Furthermore, Portuguese publication Marketeer says the commercial is actually the first of five TV ads TMN will run, as a "series" called "Internet Open Bar."  The official statement from TMN said of the series of commercials: "In this environment they will spend a summer with many adventures, starring different characters ... As in every group of friends, there is a geek who spends his time in the shadows glued to the phone checking e-mails, the cute girl who breaks hearts all summer, the girl who "seems spaced-out" but only makes blunders and plays tricks, the dodgy friend who is the “tanned hot guy” of the beach -- who is always bugging others with ideas and will find himself caught up in a joke among the friends and, of course, Diogo, the bar owner."

(Click the "Read More" link below to read the rest....)  


The commercials, which were filmed at Praia do Malhão (Malhão Beach) in Costa Vicentina, will be released in stages, and will run until August 31. The full campaign is set to include radio, print ads, internet ads, social networking, as well as advertising in local stores.  (Thanks to Lou da Gama for the quick help with the translations of the articles!)

Oh and in case you were wondering, the awesome version of the Jackson 5's hit "I Want You Back" used in the commercial is performed by young Portuguese singer Kika.  

If you missed Diogo's first TMN commercial, or just need to see it again, hee, here it is:

(video courtesy of tmn/YouTube)

Just another reason to love summer.  :)

--Sara

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