The "Making of" Diogo's TMN Commercials

TMN posted a behind the scenes/"making of" video about the awesome commercials in their "TMN Verão. Bar Aberto Internet" series, which feature Diogo and friends at the beach.  And our friend Liliana was kind enough to translate it for us, found beneath the video!

(video courtesy of tmn/YouTube)

Diogo: I was the owner of two bars, the first one when I was 22 years old, like a friends thing.

(…)

For this specific campaign I think I was able to translate that very well.  There are small details that even if people don't know the story of these friends, there are genuine things about them. Ummm and that is the type of thing that is not typical in advertising. It’s like story telling, not only to sell the product, but to associate it with a feeling. 

(…)

The apps go through the undeniable social media ones like Instagram, Twitter or Facebook…

(…)

I am living in a unique generation, one which is able to communicate with the those who love their work directly, without any middlemen, that is absolutely incredible! 

(…)

With this group of films done in such a short period of time, I felt such effectiveness from the producers and all involved. We were all well prepared for what we were going to do. 

[Interviewer: What things about this filming will you want to tell everyone?]

Diogo: Look… I never thought I could amuse myself so much while shooting an ad! (Obrigada to Liliana for another great translation!)

_______

TMN also posted another short commercial in the series with Diogo and friends today!  This one is called "A Caldeirada" ("A Stew") and you can see it below.  (I LOVE this campaign and these ads, and so want to pitch them as a series/film here in the States, hee!)

(video courtesy of tmn/YouTube)

You can read more about this awesome TMN summer campaign/series here, and see the previous TMN commercials, including the first one (aka "Broadband"), the extended version (aka "This summer, come on"), and the 2nd one, aka "The Workaholic," by clicking on their respective links.  

--Sara

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