All of Diogo's TMN Commercials and the Making of video

(image courtesy of meiosepublicidade.pt)

Diogo appeared in a summer ad campaign in Portugal for TMN, a wireless phone company.   With the slogan "there are things you'll want to tell everyone," the series of commercials called "TMN Verão. Bar Aberto Internet" ("TMN Summer. Internet Open Bar") features Diogo "as 'Diogo,' a nostalgic, modern bar owner of Malhão Beach Bar, who returns this summer to the beach and decides to invite his old friends, adults now, to return to the beach of their childhood and rebuild the bar that gave them so many summer memories.” ("Meios e Publicidade")

Here are Diogo's TMN commercials.  First up, "Banda Larga" ("Broadband"):

(video courtesy of tmn/YouTube)

An extended version of the above commercial, entitled "Neste Verão, Vamos lá" ("This Summer, Come on"):

(video courtesy of tmn/YouTube)

Then "O Workaholic" ("The Workaholic):

(video courtesy of tmn/YouTube)

Next, "A Caldeirada" ("A Stew"):

(video courtesy of tmn/YouTube)

And "O Barbas" ("The Beards"): 

(video courtesy of tmn/YouTube)

And "O Salvamento" ("The Rescue"):

(video courtesy of tmn/YouTube)

TMN also posted an awesome "Making of" video about the ads, featuring Diogo talking about filming the commercials.  Our friend Liliana was kind enough to translate this for us, found right below the clip.  

(video courtesy of tmn/YouTube)

Diogo: I was the owner of two bars, the first one when I was 22 years old, like a friends thing.

(…)

For this specific campaign I think I was able to translate that very well.  There are small details that even if people don't know the story of these friends, there are genuine things about them. Ummm and that is the type of thing that is not typical in advertising. It’s like story telling, not only to sell the product, but to associate it with a feeling. 

(…)

The apps go through the undeniable social media ones like Instagram, Twitter or Facebook…

(…)

I am living in a unique generation, one which is able to communicate with the those who love their work directly, without any middlemen, that is absolutely incredible! 

(…)

With this group of films done in such a short period of time, I felt such effectiveness from the producers and all involved. We were all well prepared for what we were going to do. 

[Interviewer: What things about this filming will you want to tell everyone?]

Diogo: Look… I never thought I could amuse myself so much while shooting an ad! (Obrigada to Liliana for the translation!)

_______

--Sara

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